GET STARTED TODAY WITH OUR FOUNDATION PROGRAM "RUN WITH THE CHEETAHS."

Unshakable confidence isn’t something you’re born with — it’s something you BUILD

Our Approach at the Confidence Factory

Confidence isn’t built overnight—it’s developed through intentional growth, challenges, and perseverance. Run with the Cheetahs is structured into five progressive seasons, each designed to help students uncover their potential, strengthen their mindset, and prepare for lifelong success. From self-discovery to resilience, leadership, and bold decision-making, each season builds upon the last, equipping students with the tools to thrive in every aspect of life.

4 Weekly Sessions Every Season

Each season includes 4 one-hour sessions, held weekly.

Choose the time that fits your schedule!

Monday at 4:30 PM, Thursday at 7:00 PM, Saturday at 8:30 AM

You can stick to the same time each week or mix it up and alternate based on your schedule!

What is covered during the training sessions...

Expert-Led Mentorship

Many children look up to teachers, coaches, and mentors for guidance—but the reality is, most of these mentors haven’t been trained to develop emotional resilience or confidence in kids. That’s where we come in

Real-World Confidence Training

Our programs connect kids with top experts—psychologists, entrepreneurs, and performance coaches—who provide mentorship, mindset training, and practical strategies to help kids believe in themselves.

Overcoming Fear of Failure

Fear of failure holds many kids back from reaching their potential. We teach them how to reframe failure as a stepping stone to success, empowering them to take on challenges with confidence.

Leadership & Decision-Making

Confident kids are future leaders. We equip children with the skills to make decisions, take initiative, and lead with self-assurance in academics, sports, and social situations.

Emotional Resilience & Growth Mindset

We help kids develop a growth mindset, teaching them to embrace challenges, handle setbacks, and stay motivated in the face of obstacles—key skills for lifelong success.

Success Strategies from Top Performers

By learning directly from professionals who have successfully navigated life’s toughest challenges, kids gain the mindset, habits, and self-belief they need to thrive in any environment.

Why The Confidence Factory

At The Confidence Factory, we believe confidence is not just a trait but a skill that can be developed and strengthened over time. Our programs are built on five core principles that empower children to succeed in every area of life.

We instill Indestructible Confidence by transforming self-belief into bold action, helping kids embrace challenges with courage. Through intrinsic motivation, we cultivate a deep, internal drive that keeps them focused and resilient, even in tough times. Our focus on connection and communication equips children with the social skills needed to build meaningful relationships and express themselves effectively.

With grit and resilience, we teach them to view adversity as a stepping stone to success, fostering perseverance and a growth mindset. Finally, we emphasize focus and follow-through, instilling discipline and accountability so they can set ambitious goals and achieve them with excellence. By mastering these principles, children develop the unshakable confidence they need to thrive in school, sports, relationships, and life.

Meet the Coaches

Jerry Freishtat

Jerry Freishtat is a seasoned entrepreneur and business leader with a strong foundation in business and economics from the University of Maryland. As a founder and CEO, he has successfully built multiple multi-million-dollar businesses from the ground up, achieving two exits and a merger. With expertise in sales, branding, marketing, operations, and customer relations, Jerry is passionate about mentoring the next generation of entrepreneurs. As a dedicated mentor at Confidence Factory , Jerry helps young individuals develop the mindset, skills, and resilience needed to thrive in today’s competitive world. He is also an active investor in various industries, including real estate, and an accomplished author and speaker, inspiring youth to pursue success with confidence. Jerry is committed to educating others on building strong family cultures and raising confident, high-achieving children.

Coach Micheal Burt

Coach Micheal Burt is a dynamic speaker, entrepreneur, and peak performance expert known for his unique ability to activate the "Prey Drive" in individuals and teams. With a background as a championship-winning basketball coach, Coach Burt has mastered the art of building confidence, mental toughness, and leadership skills— principles he now applies to business and personal development. He has built a global coaching empire, helping entrepreneurs, sales professionals, and business leaders achieve extraordinary success. As a mentor at Confidence Factory , Coach Burt provides the next generation with the tools and mindset needed to build unshakable confidence and achieve their biggest goals. Whether on stage, in the boardroom, or through his best-selling books, he delivers high-energy, results-driven strategies that empower individuals to dominate their industries.


Our 5 Season Foundation Program, “ Run with the Cheetahs

Season 1 - Building the Foundation

April 21st Kickoff (4 weekly sessions)

Ready to level up? This season is designed to help teens discover who they are, dream big, and break through the barriers holding them back. Each session is filled with real live coaching and powerful tools that build confidence, clarity, and motivation.

  • Session 1: The Real You

    – Dive into self-discovery by identifying strengths, values, and what makes you unique.

  • Session 2: Welcome to the Jungle

    – Cut through the noise and chaos of life to create a clear vision of who you want to become.

  • Session 3: The Foundation

    – Introduction to the ladder that develops the mindset, habits, and routines that lay a solid foundation for personal success.

  • Session 4: Beat the Dream Stealers – Recognize and overcome roadblocks like procrastination, distractions, and negative self-talk.

Season 2 - Developing Essential Skills

Kickoff Date: May 19th (4 weekly sessions)


Success doesn’t happen by accident — it’s built by learning from others, paying attention, and creating your own version of greatness. This season helps teens break down what success really takes. Are you really all in? The strategies we implement can be used to create immediate results. See your confidence soar!


  • Session 1: The Great Observer

    – Learn how to study success by watching, listening, and staying engaged with the world around you.

  • Session 2: In the Trenches

    – Discover the power of asking questions, finding mentors, and learning from those who’ve already walked the path

  • Session 3: Success Defined

    – Break down the 18 traits shared by the top-performing 1% and start living them now.

  • Session 4: Human Nature

    – Uncover the unspoken rules of success and the inviolate laws of human nature. Learn how to use insights about human behavior to succeed in school, relationships, and life.

Season 3 - Cultivating Resilience

Kickoff Date: June 16th (4 weekly sessions)

Your child will develop grit, remarkable boldness, and a relentless work ethic through this high-impact season. Each session is designed to engage your inner prey drive, where we challenge, inspire, and motivate teens to take bold action and execute.

  • Session 1: Learning Begins Where Education Ends— Flip the switch on traditional thinking and tap into real-world learning that truly matters.

  • Session 2: A Million to One or a Million to None— Learn what it means to be bold, courageous, and unshakably confident, even when the odds are stacked against you.

  • Session 3: The Anderson Effect—Discover why action beats ideas every time—because taking the first step separates dreamers from doers.

  • Session 4: The Funk Factor—Ignite your inner fire, build resilience, and stay driven no matter what obstacles life throws your way.

Season 4-Embracing Challenges

Kickoff Date: July 14th (4 weekly sessions)

Obstacles often present hidden opportunities. This season helps teens face fear head-on, build unshakable inner strength, and embrace life’s challenges with confidence. A powerful experience crafted to inspire grit, self-belief, and a warrior mindset.

  • Session 1: Seek Risk… Conquer Fear— Tap into your inner power and learn how to lean into discomfort to grow.

  • Session 2: Victor or Victim— Shift your mindset, turn pain into purpose, and prove that success is the best revenge.

  • Session 3: Embrace the Battle—Discover how struggles shape your strengths and build lifelong resilience.

  • Session 4: Inside, I Stand Alone—Develop deep self-love, confidence, and the ability to stand strong—even when no one is watching.

Season 5 - Reaching Your Peak

Kickoff Date: August 11th (4 weekly sessions)


This final season prepares teens for long-term success, leadership, and personal growth. These sessions are designed to teach and ingrain the long-term game. It’s the plan for the future growth path for life. We develop the ladder to step into their potential and rise with long-term vision and purpose. This is the place where you will acquire the skills necessary to succeed in life!

  • Session 1: A Little Knowledge Goes a Long Way – Learn how to become a person of influence by using what you know to lead and inspire others. Gain your strategic advantages.

  • Session 2: The Ladder Preparation—Gear up for the next challenge with the mindset and tools needed to climb higher.

  • Session 3: The Ladder— Commit to lifelong growth and embrace the habits that lead to lasting success. Understanding the long game

  • Session 4: Serenity—Explore life’s five horizons of fulfillment to bring meaning and a firm planned direction for the journey ahead. The 50 year plan!

TESTIMONIALS

What others are saying....

"Loved everything so far"

Unforgettable lessons in every story. Eye-opening truths that will help you overcome your tendencies to procrastinate and help you finally take action.

"My life changed forever"

A fresh, game-changing perspective on personal growth, giving you the tools, mindset, and strategies to elevate every area of your life, break through limitations, and create lasting success.

"Highly recommend this"

Revealing Eye-Opening Truths That Will Shatter Your Procrastination Habits and Propel You Into Action—No More Excuses, Just Results.

Frequently Asked Questions

What are the core principles your program is based on?

Our programs are firmly imbedded in building core values, deep seeded ethics, inviolate principles, remarkable character, and setting the foundation for developing what we call an unbreakable “Inner Moral Core” 

“The best reason to do the right thing today is tomorrow” - Jerry Freishtat

Why does my child need a coach?

At the confidence factory we teach what is not taught in school. We prepare our youth for the real world. Children today face numerous challenges—academically, socially, and emotionally—that can impact their confidence and ability to succeed. At the confidence factory we give real live situational coaching and personalized guidance to help your child develop essential life skills, build resilience, and unlock their full potential, preparing them to navigate life's complexities with confidence. 

“I never let schooling get in the way of my education” - Mark Twain

What is the difference between coaching and therapy?

Coaching is focused on getting real measurable results and accomplishments for the future. It is a bridge between potential and performance. As a result, it is more goal focused, time-limited and solution-oriented. As opposed to counselling which is more about healing from the past. Therapist work on the “why” and at the Confidence Factory we work on the “how”. Therapists, psychologists and psychiatrists work with more complex mental health issues such as suicidal ideation, eating disorders, ticks, self-harm and traumas. Coaching is not appropriate for these aforementioned mental health issues. 

“The best way to predict the future is to create it” - Abraham Lincoln

What outcomes can you anticipate?

Our foundation program “Run with the Cheetahs” will engage your child in a new methodology of thinking with a growth mindset. You can expect a more positive outlook, an understanding of the climb to success, improved relationships and inner confidence that will evolve to developing an unbreakable inner moral core.  You will see positive changes in their prey drive, stress level and their self-esteem. 

Indestructible Confidence: Transforming self-belief into bold action, enabling them to embrace challenges fearlessly.​Intrinsic Motivation: Fostering a lasting drive to stay focused and purposeful, even in difficult times.​

Enhanced Connection and Communication Skills: Equipping them to form meaningful relationships and navigate social situations effectively.

Grit and Resilience: Teaching them to view adversity as an opportunity to grow stronger and persevere.​

Improved Focus and Follow-Through: Instilling discipline to set and achieve goals with excellence.​

“It’s not the big that eat the small… It’s the fast that eat the slow" - Coach Micheal Burt

How long does it take to see positive results?

Short term results are immediate through curiosity and motivation. However, long term results to engrain the content to the sub conscious mind is a process that would require our complete introductory 5 season program. Our students who become “Certified Cheetahs” will learn how to maintain this growth mindset mentality for a lifetime.

“You don’t need to see the whole staircase to take the first step" - Martin Luther King

What methodologies is my coaching based on?

The programs at the Confidence Factory have been formulated by Coach Micheal Burt and Coach Jerry Freishtat. It is based on complete accountability for oneself and that the responsibility to succeed is an outcome that is determined by work ethic, a deep desire to win and the resilience to endure pain and suffering during the process. We teach that failure is just an opportunity to learn and nothing great happens without confronting risk and fear. The foundation program is based on Freishtat’s book “Run with the Cheetahs” which teaches the “how’s” to live an extraordinary life.

“The first-place sheep is miles behind the last place Cheetah” - Jerry Freishtat

How long is each session?

Each coaching session lasts 60 minutes. When we have special guests, sessions may be extended by an additional 30 minutes for an even richer experience.

Where are the sessions held?

We provide in-person coaching in Frederick, MD, specifically designed for children and young adults ages 13 to 21.

© 2025 The Confidence Factory of Frederick, MD - All Rights Reserved

Privacy Policy | Terms and Conditions

Contact Us

Call us at: (240) 693-5795

Email us at: [email protected]

Address: 605 East Church St., #D, Frederick, MD 21701